Own production gear together.

Share the cost of pro gear with 1–2 partners. Each owner gets usage days, and a share of the rent when others book it.

No money moves until every share is taken. If the shares don’t fill, nothing is bought and nothing is charged.

See the gear ↓How co-owning works

Prices are estimates until we buy. Strong Media runs the co-own pool: the owners agree with each other directly, and we keep the records, the bookings and the payouts.

How co-owning works — 5 steps
1Reserve your sharePick gear, choose lead owner or co-owner. No payment yet.
2Shares fill upEach item is shared by 2–3 partners. Every card shows how much is taken and how much is open.
3We schedule the buyOnce every share is taken we schedule the purchase and prepare the ownership documents.
4Sign & send backEvery owner signs the agreement and returns it before any money moves.
5Transaction dayWe buy the gear, the owners meet, and your usage days begin. On the days nobody uses it, it can be rented out.

For production houses and freelancers who use the gear themselves. Every owner gets the same usage days (25–30 a year). On your own jobs you keep 90% (a partner also pays the lead owner a handover fee: ₱1,000, or 10% of the day rate if less). On other days, owners share the rental income. Repairs are split by share when they happen, and the gear is sold after 4 years. You can sell your share to a buyer you find — we charge 5% and record the change.

If something goes wrong — repairs, damage, loss, disagreements

It wears out or breaks from normal use. The Lead Owner gets it repaired. The cost is split by share, and every owner sees it and their part on the platform. There is no repair fund; owners can agree to keep their own repair pot.

An owner damages it on their own job. That owner pays for the repair.

It is damaged while someone books it. Whoever books it pays a refundable deposit before the handover (the amount is on each item’s page). It comes back when the gear returns in the condition it left in. For bigger shoots we advise production insurance; Strong Media does not insure the gear.

It is lost or stolen. The QR custody log shows who had it, and when. The Lead Owner holds it between bookings, so looking after it is first their job. How a claim above the deposit is settled is still being written with our lawyer.

Owners disagree. How disagreements between owners are settled is still being written with our lawyer.

The full rules: co-ownership agreement, sections 8 and 12.

For Gear Owners

Own Equipment of Your Own?

These paths are for people listing gear into the program — not for browsing or buying. Apply first if you want to manage your own listing.

Step 1

Get Accredited

Apply to become a Lead Owner — the person who manages a listing day to day. Every application is reviewed by our team before you can post.

Apply for Accreditation →
Step 2

Sell Your Gear as Shares

Own gear you don't use every week? Let other production houses co-own it with you — they pay their part of its value, and you can stay on as the lead owner who keeps it.

Sell Your Gear as Shares →
No Shares

Just Rent It Out

Already own it outright, or you're a DOP/sound recordist with your own gear? List it for straight rental — no shares, just a booking commission.

List it free →
No Gear Needed

Suggest an Idea

Tell the community what equipment should come into the program next. Enough interest and we'll pursue it.

Propose a Product →